COMPANY PROFILE

Proff Business Solutions

 

Company Name: Proff Business Solutions.
Location: Nairobi, Kenya
Established: 2023
Industry: Digital Marketing, Web Development, Book keeping
Website: https://proffbusinesssolutions.co.ke/site
Contact: info@proffbusinesssolutions.co.ke | +254 711 230920

 

Overview:


Proff Business Solutions is a Kenyan-based company offering integrated digital marketing, e-commerce solutions, and professional bookkeeping services for small, medium, and large businesses across various sectors. Since its inception in 2023, the company has become a trusted partner for businesses seeking to enhance their digital presence, streamline financial management, and scale operations efficiently.

The company combines industry expertise with a client-centered approach, providing customized services that help businesses succeed in an ever-changing digital landscape.

Core Services

Ad Management Services

Digital Solutions Kenya provides comprehensive online advertising management, helping businesses maximize their reach, attract targeted traffic, and improve sales performance across various platforms. Their ad management service focuses on creating highly targeted ad campaigns with measurable results.

Key Features of Ad Management:

  • Campaign Strategy Development: The company works closely with clients to understand their goals (e.g., lead generation, brand awareness, direct sales) and creates a tailored ad strategy for platforms such as Google Ads, Facebook Ads, Instagram Ads, Tik tok Ads,Google Ads and others.
  • Target Audience Segmentation: This includes deep demographic research, interests, behaviors, location-based targeting, retargeting strategies, and creating personalized ad copies to ensure maximum ROI.
  • Creative Design & Copywriting: Experienced graphic designers and copywriters are employed to craft compelling ads that resonate with the target audience.
  • A/B Testing and Campaign Optimization: Continuous testing and optimizing of different ad variations to determine the best-performing ads and adjust campaigns in real time.
  • Detailed Analytics & Reporting: Clients receive monthly reports that highlight key metrics, including click-through rates (CTR), cost-per-click (CPC), conversion rates, return on ad spend (ROAS), and more.

Pricing for Ad Management:

  • Campaign Setup Fee: KSh 1,500 – KSh 3,500-   fee for  a new campaign
    • This includes a complete audit of the current advertising strategy (if applicable), research, strategy formulation, and campaign setup.
  • Ad Spend: The client needs to budget for the ad spend, separate from the management fee. Ad spend can start from as low as KSh 10,000 per month, scaling upwards depending on business goals.
  • Performance Bonus: Some clients opt for performance-based payment structures, where the agency earns a bonus based on exceeding set performance targets (e.g., generating a certain number of leads or sales).

Key Platforms Used:

  • Google Ads (Search, Display Network, YouTube, Shopping Ads)
  • Meta Ads (Facebook and Instagram Ads
  • Tik Tok Ads
  • Twitter Ads (optional, depending on target market)

E-commerce Setup and Development

 

Proff Business solutions is a comprehensive e-commerce solutions that enable businesses to establish, operate, and scale their online stores. Their services encompass everything from website design to payment gateway integrations, with a focus on enhancing user experience (UX) and optimizing sales funnels.

Key Features of E-commerce Services:

  • Consultation and Requirements Gathering: The team starts with understanding the client’s business model, products, customer profiles, and long-term goals. They provide recommendations on platform selection (Shopify, WooCommerce, Magento, or custom solutions) that align with these needs.
  • Website Design & Development:
    • Responsive Design: Ensures that the e-commerce website is mobile-friendly and optimized for all devices (desktops, tablets, smartphones).
    • Custom Themes & Templates: The company offers both custom-built websites and theme customization based on client preferences.
    • Platform-Specific Features: Integration of specialized features such as product variations, wishlists, product comparison tools, etc.
  • Payment Gateway Integration: Ensures secure and seamless transactions with multiple payment options, including:
    • M-Pesa (a widely-used mobile payment solution in Kenya)
    • Credit/Debit Cards (Visa, MasterCard)
    • Local Bank Payment Solutions
  • SEO & Digital Marketing Integration: The agency ensures that e-commerce websites are optimized for search engines (SEO) to drive organic traffic. They also integrate marketing tools like email marketing systems, social media integration, and Google Analytics for performance tracking.
  • Inventory Management: Integration with inventory management systems to allow for easy product tracking, order fulfillment, and real-time stock updates.

Pricing for E-commerce Setup and Development:

  • Basic Landing Page: Ksh 5,000 – Ksh 10,000
  • Landing Page with specific product or service promotion: Ksh 5,000 and above
  • Features: Basic information, contact form, 1-3 responsive landing pages
  • Basic Small Business Website: Ksh 10,000 – Ksh 20,000

  • Based on number of products

    Features: Basic information, contact form, about us page, services or products pages, blog section
  • Advanced E-commerce Website: Ksh 20,000 – Ksh 30,000
  • Features: Online store with product catalogs, payment gateways integration, shipping , customer account login, live chat,maintainace support
  • Ongoing Maintenance & Updates: per month ( free of charge)
    • Covers regular website updates, plugin updates, security patches, and troubleshooting

Bookkeeping and Accounting Services

Proff business solution accounting and bookkeeping division assists businesses in maintaining accurate and compliant financial records. Their services are designed to save business owners time and provide peace of mind when it comes to financial matters.

Key Features of Bookkeeping and Accounting Services:

  • Monthly Bookkeeping: Recording daily transactions, including sales, purchases, receipts, and payments. This also includes categorizing transactions according to the Kenyan tax laws (e.g., VAT, PAYE).
  • Financial Reporting:
    • Profit & Loss Statements: Helps business owners see whether they are making a profit or incurring losses.
    • Balance Sheets: Provides a snapshot of the company’s assets, liabilities, and equity.
    • Cash Flow Statements: Allows businesses to understand their liquidity and cash management needs.
  • Tax Filing & Compliance:
    • Filing VAT returns (for businesses above the VAT threshold)
    • PAYE filing (for employees)
    • Corporate tax filing with Kenya Revenue Authority (KRA)
    • Ensuring that the business complies with local tax laws and avoids penalties.
  • Payroll Management: Managing employee compensation, generating payslips, tax deductions (PAYE), and statutory contributions (NHIF, NSSF).
  • Budgeting and Financial Forecasting: Helping businesses project future revenue, manage expenses, and plan for growth.
  • Financial Consulting: Offering expert advice on ways to cut costs, improve profitability, and structure financing options for business expansion.

Pricing for Bookkeeping Services:

  • Basic Bookkeeping for Small Businesses: KSh10,000- Ksh 15,000 per month
    • For small businesses with limited transactions (e.g., under 50 transactions per month).
  • Comprehensive Bookkeeping for Medium Businesses: KSh 20,000- Ksh 25,000  per month
    • For businesses with moderate transaction volumes (50-200 monthly transactions).
  • Full Accounting & Tax Filing Services: KSh 15,000 per month
    • For larger businesses with more complex accounting and tax filing needs.
  • Payroll Management Services: KSh 5,000 – KSh 15,000 per month (based on the number of employees)
    • Includes generation of payslips, payroll reports, and statutory deductions.

Consultation and Initial Assessment:

 Proff business solutions offers a free initial consultation to assess a business’s needs. Based on the consultation, a customized service package and pricing estimate are provided. This allows businesses to choose the services they need without any obligation to commit immediately.

Proff business solutions positions itself as a one-stop shop for businesses looking to expand their digital footprint, streamline their financial management, and grow through online sales. Their services cater to both startups and established businesses, with flexible pricing that accommodates different budgets and requirements.